Walmart Secret Sale: Start Christmas Shopping Early
In keeping with it’s brand promise, Walmart (NYSE: WMT) is trying to get a jump on Christmas spending by running Walmart Secret Sales in stores starting Friday, November 2nd rather than waiting for Walmart Black Friday sales to start the day after Thanksgiving.
Using the tagline, “The more you save, the more Christmas you can give,” the holiday promotion is supported by a Walmart Secret Sale website where customers can sign up to receive email or text message notices of upcoming sale items. Walmart claims their low prices will save the average family $650 this year.
Walmart is not alone in its attempt to steal a portion of shoppers’ holiday budgets early this year. Retail experts predict that many stores will start holiday sales well before Black Friday.
While I really dislike seeing Christmas decorations in stores like Walmart before Halloween as I did this year, I do like the idea of big savings for early holiday shoppers. In fact, I have to admit that I’m going to sign up to get the Walmart Secret Sale emails. Am I a sucker? Maybe, but if Walmart offers a great deal on an item on my family’s Christmas list, I definitely want to know about it. I think the viral marketing aspect of the Walmart Secret Sale campaign is excellent. It’s already generated quite a buzz online. What do you think?
Tags: Viral Marketing, Walmart, Walmart-Black-Friday, Walmart-Black-Friday-Sale, Walmart-Christmas, Walmart-Holiday, Walmart-sale, Walmart-Secret-SaleRelated Stories
POSTED IN: Online Branding, Retail Branding
8 opinions for Walmart Secret Sale: Start Christmas Shopping Early
elizardo moya
Nov 5, 2007 at 11:25 am
your sale is so secret and difficult to get to that I haven’t gotten anywhere, is this a game store or a retail store. I don’t understand why you have to make it so hard to buy something. I just feel that I am missing out. I wish walmart was more user friendly. Thanks for nothing!
Johnny
Nov 6, 2007 at 11:40 am
How hard is it? You go to the store on the Friday that it runs and buy what you want.
Your post was made on a Monday…I am guesssing that you can not figure out that the Friday sale is NOT displayed on a monday?
WOWSERS>..
Amy
Nov 8, 2007 at 10:50 am
Just sign up for their email alerts. My neighbor went in Wal-Mart Thursday night and told me about the sale, it was posted right there in the store but without the prices. I went and checked my email later that evening that not only had the ad but also the prices.
kathy
Nov 13, 2007 at 1:19 pm
i want the sale!
blackfriday shpper
Nov 19, 2007 at 9:54 am
Let me see. I have to work on Friday so that means I can not take off every time you have a secret at walmart. I thought you mission went something like this. The lowest price everyday promised. I think I smell Bullshit!! Come on and comment Mr. Walmart damage control robots.
martha
Nov 20, 2007 at 4:39 am
I am disabled and not able to take advantage of you great sales for my children and grandchildren. Getting ther at 4 and 5 in the morning is not a possibility and getting in line or in the crowd to take advantage of the limited quantities that you offer is not an option. I know that I am not the only one with this problem. Do you have an answer? Thank you Martha
Ralph Murphy
Dec 25, 2007 at 6:38 pm
I am look for a new TY
Ralph Murphy
Dec 25, 2007 at 6:40 pm
I am Looking for a new 36 inch hdvtv
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