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Brandcurve - branding and marketing

Three Steps to Develop Your Brand at Workboxers.com

by Susan Gunelius on October 26th, 2007

work-boxers-brand-strategy.JPGToday, I had the opportunity to write a guest post for another b5media business blog, Work Boxers, called Three Steps to Develop Your Brand

In my post, I discuss three simple steps to develop a brand strategy.  While Work Boxers is targeted to the home-based business audience, Three Steps to Develop Your Brand applies to anyone looking to define a brand strategy.  Here’s a quick overview of the three steps:

  1. Define the image you want to portray in the marketplace
  2. Communicate your brand message
  3. Be consistent and persistent 

You can read all the details about these three steps in my branding post on Work Boxers, so please check it out!

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POSTED IN: Brand Strategy, Guest Post, brand

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