Brandcurve - branding and marketing

June 22nd, 2008

10 Ways to Build Your Brand in a Weakened Economy

The U.S. is facing tough economic times and many businesses are suffering.  How can you promote your brand when your marketing budget is shrinking? 

It’s time to focus on new tactics. 
It’s time to focus on low-cost, big-buzz alternatives. 
It’s time to drive word-of-mouth marketing.

Check out these 10 ways you can build your brand in a weakened economy:
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By Susan Gunelius -- 2 comments

May 9th, 2008

Word of Love(TM) Marketing

Today at Brandcurve, I’m happy to publish a guest post by Herbert Ong of Genuosity Inc.  Herbert is an expert in word of mouth marketing.  You can read more about Herbert at the end of this post.  Without further ado, following is Herbert’s post, “Word of Love(TM) Marketing.”
Our team at KudosWorks has known and has […]

By Susan Gunelius -- 0 comments

April 29th, 2008

Training Brand Influencers

I’ve written before on my marketing blog about the importance of online influencers in terms of generating an online buzz about your brand which leads to word-of-mouth marketing, new customers and increased brand loyalty. 
Today, I came across a post on The Brand Elastic that discusses brand training, direct to consumers, which discusses how companies like […]

By Susan Gunelius -- 0 comments

January 2nd, 2008

Word of Mouth Marketing Up 33% in 2008

With the new year in front of us, it seems like a good time to talk about what will be happening in marketing in 2008.  Today, I thought I’d focus on word of mouth marketing.
Word of mouth marketing spending is expected to jump by 33% in 2008 up to $1.3 billion according to a PQ […]

By Susan Gunelius -- 6 comments

December 2nd, 2007

Top Marketing Trends for 2008 from the Mouths of Marketers

Anderson Analytics surveyed over 600 members of the Marketing Executives Networking Group to learn what the top marketing trends are for 2008.  The results might surprise you.  First, take a look at the graph below that highlights the most important trends according to the marketing executives surveyed by Anderson Analytics.

Is it just me or does […]

By Susan Gunelius -- 1 comment