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Brandcurve - branding and marketing

May 4th, 2008

Have Heidi Klum and David Hasselhoff Saved Volkswagen?

Back in March, I published a post called Can David Hasselhoff Save Volkswagen?  Well, the new Volkswagen ad campaign featuring celebrities of German ascent, Heidi Klum, David Hasselhoff and Rick Searfoss, has launched.  Take a look at the ads below.

So what do you think?  Will these ads give Volkswagen the boost it needs?  Has the […]

By Susan Gunelius -- 1 comment

July 28th, 2007

Volkswagen Revamping the VW Logo

Volkwswagen has one of the most recognizable logos in the world, but rumor has it the man in charge at Volkswagen, Martin Winterkorn, has called for a tune up of the dated logo.  The change won’t affect the position of the VW logo on the car grill, but it will affect the logo’s appearance.
Tags: brand, Branding, […]

By Susan Gunelius -- 8 comments

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