The U.S. is facing tough economic times and many businesses are suffering. How can you promote your brand when your marketing budget is shrinking?
It’s time to focus on new tactics.
It’s time to focus on low-cost, big-buzz alternatives.
It’s time to drive word-of-mouth marketing.
Check out these 10 ways you can build your brand in a weakened economy:
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Today’s guest post is from Drew McLellan of Drew’s Marketing Minute. Drew is one of my favorite branding and marketing bloggers!
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:
The percentage is on […]
I read a very cool post on Ideas on Ideas this week called Talking Digital with Saatchi’s Kevin Roberts where Eric Karjaluoto interviews the Saatchi & Saatchi CEO about the new digital world. Following are a couple of excerpts that really stood out to me as examples of Kevin’s understanding of advertising today.
When Eric asked […]
Earlier this week, I published a post about word of mouth marketing projections for 2008, and I thought I’d follow up on that with a post about online advertising projections for 2008.
According to eMarketer, online advertising is expected to grow by 28.5% in 2008 up from 26.8% in 2007. Additionally, spending on paid search advertising […]
With the new year in front of us, it seems like a good time to talk about what will be happening in marketing in 2008. Today, I thought I’d focus on word of mouth marketing.
Word of mouth marketing spending is expected to jump by 33% in 2008 up to $1.3 billion according to a PQ […]
Today’s post is more of a request for opinions from Brandcurve’s readers. I have yet to use SlideShare, which is a social networking tool that allows users to post and share presentations online. It’s free to join, and according to the SlideShare FAQ page, “users can upload PowerPoint, OpenOffice, Keynote or PDF files, tag them, […]
Anderson Analytics surveyed over 600 members of the Marketing Executives Networking Group to learn what the top marketing trends are for 2008. The results might surprise you. First, take a look at the graph below that highlights the most important trends according to the marketing executives surveyed by Anderson Analytics.
Is it just me or does […]
In keeping with it’s brand promise, Walmart (NYSE: WMT) is trying to get a jump on Christmas spending by running Walmart Secret Sales in stores starting Friday, November 2nd rather than waiting for Walmart Black Friday sales to start the day after Thanksgiving.
Using the tagline, “The more you save, the more Christmas you can give,” the holiday […]
Today is Blog Action Day where bloggers around the internet will be blogging about the same topic. This year that topic is the environment. In keeping with that theme, I read a disappointing article at GreenBiz.com this week that shows consumers are experiencing “Green Fatigue Due to Lack of Awareness and Economic Worries.”
The article cites […]
Yahoo! (NASDAQ: YHOO) has been working on a new social networking site for awhile, and today, TechCrunch reported that Yahoo! has begun sending invitations to “friends outside Yahoo!” to participate in the beta site for the new Y! Mash. Sounds like an interesting new place to build awareness of your personal brand online.
A little bit […]
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Written by Susan Gunelius [email] for b5media.
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