Brandcurve - branding and marketing

May 10th, 2008

Trademark Violation or Not? You Decide

The question - are these two logos a bit too similar? 
Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago). 

Phorm (the big online advertising company that’s traded on the London Stock Exchange) changed its name about a year ago and this logo came about as part of the […]

By Susan Gunelius -- 9 comments

August 4th, 2007

Three Definitions of Brand

Branding is a broad marketing term, which has three distinct definitions.  It’s important that we understand which “brand” we’re talking about in order to market each effectively. 
Following are the three most common definitions:
Tags: brand-definition, brand-equity, Branding, intangible-asset, intellectual-property, Marketing, TrademarkShare This

By Susan Gunelius -- 7 comments