Brandcurve - branding and marketing

January 29th, 2008

Target Dismisses Bloggers (& Customers) as Insignificant & Irrelevant

Target (NYSE: TGT) has a new brand message, “If you blog, we don’t want you.”  At least, that’s what they told Amy Jussel of ShapingYouth.org when she called Target last month to question a Target billboard ad she thought could be viewed as offensive.  According to the New York Times, Jussel called Target to question […]

By Susan Gunelius -- 16 comments