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Brandcurve - branding and marketing

April 8th, 2008

Don’t Mess with George Lucas’ Storm Troopers

The lawyers from George Lucas’ Lucasfilm Ltd. are busy protecting the iconic Star Wars Storm Troopers in a British court.  It seems that the artist who sculpted the original molds for the Storm Trooper helmet and armor has been reselling replicas on his website.  George Lucas cried trademark infringement and won a $20 million lawsuit […]

By Susan Gunelius -- 0 comments

June 5th, 2007

The Star Wars Brand Never Loses Power

It’s been thirty years since the first Star Wars movie was released and two years since the last of the series was released.  Still, the brand stays strong with no signs of weakening anytime soon.  Fans keep the brand alive through DVDs, books, comics, clubs, conferences, etc. 
The Star Wars brand also stays in people’s minds […]

By Susan Gunelius -- 1 comment