Brandcurve - branding and marketing

September 18th, 2007

Open Sprite, Get Ice - A New Product from Coca-Cola

In another attempt to extend their brand, Coca-Cola (NYSE: KO) is planning to release a new product called Sprite Super Chilled in the U.K. in early 2008 (according to The BrandWiki and Marketing Week).  Apparently, the innovative new packaging actually creates ice upon opening. 
Tags: brand, Branding, Coca-Cola, Coke, Marketing, marketing-strategy, new-product-development, Sprite, Sprite-Super-Chilled

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By Susan Gunelius -- 2 comments