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Brandcurve - branding and marketing

April 19th, 2008

Accidental Branding by David Vinjamuri

Since my post yesterday was about the Seth Godin action figure, I thought it would be appropriate to follow up today with a post about a new book by David Vinjamuri, Accidental Branding, that Seth Godin endorsed by saying, “The central idea of this book is nothing short of brilliant.”
Accidental Branding, How Ordinary People Build […]

By Susan Gunelius -- 2 comments

April 18th, 2008

Buy the Seth Godin Action Figure

You know you’ve made it in the acting marketing field when you get your own action figure.  Looks like Seth Godin has reached the pinnacle of success with the Seth Godin Marketing Guru Action Figure. 
Now that’s what I call a brand extension.
Drew McLellan posted about this earlier this week.  It’s so funny I had to share […]

By Susan Gunelius -- 2 comments

July 26th, 2007

One Line Marketing Wisdom

I was very happy to be contacted by Matt McDonald at A New Marketing and asked to participate in a One Line Marketing Wisdom post he was working on.  Matt planned to contact many of his favorite bloggers and ask them to send him all the marketing genius they could fit into one line.  Matt compiled and […]

By Susan Gunelius -- 4 comments