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Brandcurve - branding and marketing

October 3rd, 2007

Sears Wish Book is Back

It’s been fifteen years since Sears produced its annual holiday Wish Book.  I remember circling toy after toy as I closely examined each page of the Sears Wish Book as a child.  I’m thrilled to hear Sears is bringing it back.
In a time when most companies are focusing budgets on in-store and online promotions, it’s […]

By Susan Gunelius -- 3 comments

September 12th, 2007

Beware of Subcontractors Who Destroy Your Brand Reputation

First, let me preface this post by saying I have never been a Comcast customer, but I have heard from more than one person horror stories of installation problems with Comcast technicians.  I had no idea that Comcast subcontracts out their in-home service work, but their reportedly poor level of customer service and utter disregard shown […]

By Susan Gunelius -- 5 comments