The Segway brand is getting a PR and sales boost as a result of soaring gas prices. At $5,000 a pop, the “It” machine hasn’t lived up to the prophecies originally made for it as the product that would change the world. However, with gas prices topping $4 per gallon in the U.S., people are […]
As you probably know, Brandcurve is part of the b5media blogging network. This week, b5media got a huge PR bump with the announcement that b5media has been announced as a 2008 Canadian New Media Awards “Most Promising Company of the Year” finalist.
Tags: b5media, Brand Awareness, business awards, new media awards, Public Relations, PublicityShare This
I believe I read about the ultimate rebranding initiative today - in terms of ridiculousness at least.
It seems that the Westaff recruitment firm is telling the temporary workers they’re hiring to play Santa Claus in Sydney, Australia that they should not use the traditional Santa (or Father Christmas in Australia) laugh of “ho, ho, ho” as […]
The Fox affiliate in Atlanta, Georgia conducted a test of hotel room cleanliness by placing hidden cameras in five hotel chains with big brand names including Holiday Inn, Embassy Suites, Sheraton and The Ritz Carlton. Regardless of the hotel’s price, one thing stayed the same - those glasses in the room’s bar or by the ice […]
I read an interesting article on Forbes.com today called Disgraced Celebrity Comebacks which detailed a variety of celebrities who came back from public relations disasters practically without a scratch. Not only have stars like Russell Crowe and Eddie Murphy rebounded from public humiliation or disgrace, but their careers have gotten even bigger. Businesses could take […]
What’s your favorite font? If it’s Helvetica, you’re in luck because Helvetica is celebrating its 50th anniversary. To promote Helvetica’s anniversary, Linotype invited designers around the world to enter their Helvetica NOW poster design contest.
Tags: Brand Promotion, Branding, graphic-design, Helvetica, Linotype, PublicityShare This
There are so many things wrong with this headline from an Associated Press article published earlier today. My problem isn’t with the words in the headline, but what those words are telling me.
First, I published a post about Dick Cheney and his negative and questionable personal and political brand last month. Knowing that he will […]
The Coca-Cola (NYSE: KO) brand is getting some free advertising at Google Earth. According to the Google Earth Blog, the advertising is coming from an event that took place back in 1986 when the Coca-Cola logo was made out of 70,000 bottles on a mountain in Chile to celebrate the Coca-Cola Company’s 100th anniversary. The […]
Just back from her post-jail vacation in Maui, Paris Hilton is already starting her inevitable public relations onslaught to turn around public opinion of her personal brand (and its potential effects on the Hilton company brand).
Today on her MySpace blog, Paris reminded her readers to have a safe and happy 4th of July by remembering […]
In response to overwhelming public backlash from Dell’s (NASDAQ: DELL) demands for Consumerist to remove a post from a former Dell kiosk manager outlining the “22 Confessions of Former Dell Sales Manager” (read details here), Dell has executed an image cleansing 180 degree turn with Dell’s 23 Confessions posted this weekend on the Dell blog.
Frankly, the only part of […]
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Written by Susan Gunelius [email] for b5media.
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