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Brandcurve - branding and marketing

May 10th, 2008

Barack Obama Unveils His Presidential Election Brand Strategy

He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain. 
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]

By Susan Gunelius -- 0 comments

December 10th, 2007

What Do Their Cars Tell Us about Presidential Candidates?

Here’s an interesting way to look at branding.  An Associated Press article released today lists each 2008 Presidential Election candidate as well as the first car that candidate ever owned and the car that candidate owns now.  Let’s take a look at the list then we can talk about what these brand choices say about […]

By Susan Gunelius -- 1 comment

October 17th, 2007

Stephen Colbert for President

First, let me say that I think Stephen Colbert is hilarious, and I love to watch Jon Stewart’s The Daily Show followed by Stephen Colbert’s The Colbert Report on Comedy Central.  So I might be biased when I say I love that Stephen Colbert might run for President of the United States.
Last night, Stephen Colbert […]

By Susan Gunelius -- 3 comments

June 19th, 2007

Is Michael Bloomberg Fickle?

First, New York City Mayor Michael Bloomberg changed his lifelong political party affiliation from Democrat to Republican for his first political campaign.  Now, he’s switching again.  This time, his status changed to unaffiliated.  Naturally, rumors are flying that this is Michael Bloomberg’s first step in declaring his Independent candidacy for the 2008 presidential election.  
It’s been said that running […]

By Susan Gunelius -- 0 comments

June 11th, 2007

Chuck Norris for President

Today, Chuck Norris (yes, the Chuck Norris as in “Walker, Texas Ranger” and “Delta Force”), published a post called “If I am Elected President on WorldNetDaily.  Some of his ideas are not bad, but some of them are clearly meant to make us laugh, and laugh I did.  Here are a few highlights of what Chuck […]

By Susan Gunelius -- 1 comment

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