It’s Independence Day here in the United States, so I thought it would be appropriate to do a political branding post today.
Presidential candidates Barack Obama and John McCain represent very different political brands and communicate very different brand messages. July 4th is a day to celebrate partriotism and democracy. With that in mind, who would […]
A study of people around the globe by Pew Research Center shows that the international community likes Barack Obama’s brand image more than John McCain’s. I suppose this isn’t a surprise.
The research shows that the world expects the next U.S. President to improve the country’s policies internationally, and they think Barack Obama will have a greater […]
He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain.
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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