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Brandcurve - branding and marketing

May 10th, 2008

Barack Obama Unveils His Presidential Election Brand Strategy

He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain. 
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]

By Susan Gunelius -- 0 comments

May 8th, 2008

Sometimes the Best Brand is You

I’m very happy to announce that today we have a guest post on Brandcurve by Jimmy Vee and Travis Miller, the authors of Gravitational Marketing, which I just reviewed here on Brandcurve.  You can read more about Jimmy and Travis at the end of this post.  Without further ado, here is their guest post, “Sometimes […]

By Susan Gunelius -- 3 comments

January 8th, 2008

Branding and Impression Management

Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding.  I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers.  You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]

By Susan Gunelius -- 0 comments