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Brandcurve - branding and marketing

May 7th, 2008

New Media, Direct Marketing and Branding

Today’s guest post is from Drew McLellan of Drew’s Marketing Minute.  Drew is one of my favorite branding and marketing bloggers!  
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:

The percentage is on […]

By Susan Gunelius -- 0 comments

January 4th, 2008

Online Advertising to Grow 28.5% in 2008

Earlier this week, I published a post about word of mouth marketing projections for 2008, and I thought I’d follow up on that with a post about online advertising projections for 2008. 
According to eMarketer, online advertising is expected to grow by 28.5% in 2008 up from 26.8% in 2007.  Additionally, spending on paid search advertising […]

By Susan Gunelius -- 3 comments

December 10th, 2007

Domain Name Branding on PerezFox.com

I love to read Prescott Perez-Fox’s blog.  He has incredible insight on branding and design, so I was very excited to have him write a guest post about celebrity branding on Brandcurve last month. 
Today, I was the guest poster on Prescott’s blog.  If you get a chance, check out my post called 5 Steps to Navigate […]

By Susan Gunelius -- 0 comments

December 6th, 2007

8 Steps to Branding Your Blog on BloggingTips

Time for some self-promotion.  This week, I became a contributing author at BloggingTips.com where I write a weekly post every Monday about blogging and marketing.  This week, I wrote a post called 8 Steps to Branding Your Blog, which I thought Brandcurve readers would enjoy. 
Tags: blog-about-blogging, bloggers, blogging, blogging-tips, Branding, business-bloggers, online-marketingShare This

By Susan Gunelius -- 4 comments

November 26th, 2007

Tips for Branding Your Domain Name

Gab Goldenberg from SEO ROI keeps sending cool posts my way (I really do owe him).  Today, he put me in touch with Ann Smarty from SEOsmarty.com.  Ann wrote a great post called 15.4 Tips to Brand Your Domain Name where she suggests a variety of ideas and suggestions that could be very helpful next […]

By Susan Gunelius -- 2 comments

November 25th, 2007

‘Is Demographic Segmentation Dead?’ at Drew’s Marketing Minute

Today, I had the opportunity to write a guest post for one of my favorite bloggers, Drew McLellan of Drew’s Marketing Minute.  Drew and I think a lot alike when it comes to marketing and branding, so I was very happy when he asked me to write a guest post for him. 
My post is called […]

By Susan Gunelius -- 2 comments

October 27th, 2007

Social Networking Can Boost Your Brand

I read a great article this week on Buzz Networker by Kevin Palmer called The Cult of Personality: A Case Study on Popularity on the Social Web.  This post gives an in-depth analysis of how four celebrity brands, Dane Cook, OK Go, Brad Listi and Tila Tequila, used social networking to create and promote their […]

By Susan Gunelius -- 1 comment

October 5th, 2007

Link Building and SEO from Kolbrener, Inc.’s Brandon Fritz

Last month, I published a post called The Elements of Branding Defined which showcased a creative, visual depiction of branding by Kolbrener, Inc.  I’m happy to announce that Brandon Fritz of Kolbrener, Inc. graciously agreed to write a guest post for Brandcurve to share more of his company’s marketing wisdom with Brandcurve readers.   So without further […]

By Susan Gunelius -- 10 comments

September 29th, 2007

AT&T’s New Brand Message: Love Us or Leave Us

Thanks to BoingBoing for bringing our attention to AT&T’s (NYSE: T) newest move to drive customers away.  It seems as though AT&T has updated its legal policy online to include some new language that says in a nutshell if an AT&T customer says anything negative about AT&T, then AT&T has the right to drop that […]

By Susan Gunelius -- 0 comments

September 24th, 2007

G4TV Hosts Halo 3 Countdown

Similar to the record-breaking pre-orders and midnight release parties related to the release of a new Harry Potter book,  1 million copies of Halo 3 (available tomorrow) have been pre-ordered and over 10,000 stores plan to stay open past midnight tonight to capture early sales and excitement.  Halo 3 even got five hours of countdown coverage on G4TV […]

By Susan Gunelius -- 0 comments

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