Today’s guest post is from Drew McLellan of Drew’s Marketing Minute. Drew is one of my favorite branding and marketing bloggers!
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:
The percentage is on […]
The following is a guest post from Gab Goldenberg of SEO ROI. Gab is my go-to-guy for all things SEO. You can learn more about Gab at the end of this post.
What is the true cost of conversions gained through branded search? What is the true ROI?
It’s been repeated often enough that branded search terms […]
I read a very cool post on Ideas on Ideas this week called Talking Digital with Saatchi’s Kevin Roberts where Eric Karjaluoto interviews the Saatchi & Saatchi CEO about the new digital world. Following are a couple of excerpts that really stood out to me as examples of Kevin’s understanding of advertising today.
When Eric asked […]
Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding. I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers. You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]
Brandcurve is part of the b5media network of blogs, and Darren Rowse of Problogger fame is Vice President of Training for b5media. This week, Forbes announced its second annual list of The Web Celeb 25. Darren Rowse came in at #25!
Tags: b5media, Darren-Rowse, Forbes, Online Branding, Problogger, web-celeb-25, web-celebritiesShare This
Today’s post is more of a request for opinions from Brandcurve’s readers. I have yet to use SlideShare, which is a social networking tool that allows users to post and share presentations online. It’s free to join, and according to the SlideShare FAQ page, “users can upload PowerPoint, OpenOffice, Keynote or PDF files, tag them, […]
I read a great article this week on Buzz Networker by Kevin Palmer called The Cult of Personality: A Case Study on Popularity on the Social Web. This post gives an in-depth analysis of how four celebrity brands, Dane Cook, OK Go, Brad Listi and Tila Tequila, used social networking to create and promote their […]
Last month, I published a post called The Elements of Branding Defined which showcased a creative, visual depiction of branding by Kolbrener, Inc. I’m happy to announce that Brandon Fritz of Kolbrener, Inc. graciously agreed to write a guest post for Brandcurve to share more of his company’s marketing wisdom with Brandcurve readers. So without further […]
Color can do wonders for drawing a customer’s attention. It worked for me today when I clicked on a banner ad for My M&Ms. The ad was filled with colorful M&Ms. How could I miss it, let alone resist clicking on it?
After I clicked on the ad, I landed on the main page for My […]
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Written by Susan Gunelius [email] for b5media.
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