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Brandcurve - branding and marketing

June 11th, 2008

What if the HP Touch-Screen PC Had the Apple Name on It?

Today’s lackluster buzz is all about the new HP TouchSmart Touch-Screen PC, but much of the buzz is actually skeptical based on former incarnations of the touch screen PC by HP.  Those in-the-know are saying the new HP Touch Screen PC is actually very good, but still, a cloud of pessimism and “so what?” is threatening […]

By Susan Gunelius -- 5 comments

May 12th, 2008

New BlackBerry, Upgraded iPhone, Keeping up with the Smartphone Blitz

Just when Research In Motion (RIM) gets a chance to one-up Apple with the new BlackBerry Bold, Apple announces it’s out of iPhones, fueling rumors that an upgraded iPhone is ready for launch - possibly as soon as June 9th if rumors are accurate.
Not that BlackBerry Bold would have stolen much market share from Apple […]

By Susan Gunelius -- 1 comment

September 18th, 2007

Open Sprite, Get Ice - A New Product from Coca-Cola

In another attempt to extend their brand, Coca-Cola (NYSE: KO) is planning to release a new product called Sprite Super Chilled in the U.K. in early 2008 (according to The BrandWiki and Marketing Week).  Apparently, the innovative new packaging actually creates ice upon opening. 

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By Susan Gunelius -- 2 comments