Brandcurve - branding and marketing

October 1st, 2007

Disney’s Brand Strategy

Disney’s (NYSE: DIS) CFO, Tom Staggs, and Merrill Lynch’s (NYSE: MER) media analyst, Jessica Reif-Cohen, hosted a question and answer session at Merrill Lynch’s annual Media Fall Preview event on September 18th.  During the q&a, there was a lot of discussion about Disney’s branding strategy.   Here are some quotes (after the jump) from the session […]

By Susan Gunelius -- 2 comments