I’m very happy to be participating in a virtual book tour by publishing today’s guest post on Brandcurve written by Robin Jay the author of The Art of the Business Lunch, Building Relationships Between 12 and 2. In her book, Robin teaches readers how to make the most of each business lunch and leverage the […]
Since my post yesterday was about the Seth Godin action figure, I thought it would be appropriate to follow up today with a post about a new book by David Vinjamuri, Accidental Branding, that Seth Godin endorsed by saying, “The central idea of this book is nothing short of brilliant.”
Accidental Branding, How Ordinary People Build […]
You know you’ve made it in the acting marketing field when you get your own action figure. Looks like Seth Godin has reached the pinnacle of success with the Seth Godin Marketing Guru Action Figure.
Now that’s what I call a brand extension.
Drew McLellan posted about this earlier this week. It’s so funny I had to share […]
Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence?
If you can, that’s great. It means you have a clear definition of your current brand identity.
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your […]
Target (NYSE: TGT) has a new brand message, “If you blog, we don’t want you.” At least, that’s what they told Amy Jussel of ShapingYouth.org when she called Target last month to question a Target billboard ad she thought could be viewed as offensive. According to the New York Times, Jussel called Target to question […]
In December, I wrote a post about the Nintendo Wii shortage asking if Brandcurve readers thought it was real or manufactured. Whether or not it was real, demand certainly skyrocketed as customers scrambled to get their hands on a Wii before the holidays. Now, it seems the manipulation of supply and demand is happening in […]
I found a great example today of an ad concept that does nothing to help promote the brand being advertised. In fact, it does just the opposite by confusing the customer. The guilty ad is from Pfizer (NYSE: PFE) promoting their Chantix stop-smoking product.
Here’s the ad:
While this ad caught my attention (and I’m not a […]
Every year on New Year’s Eve more than one ton of confetti falls on New York City’s Times Square. Do I smell marketing opportunity?
This year, people from all over the world can have personal messages printed on the confetti for free by visiting the Times Square Information Center or a special Times website that is […]
Snapple is introducing a new logo and package design. The whimsical brand that held a special place in consumers’ hearts is being refurbished, and a new high-class logo and package design provide the first tangible evidence of this branding about-face.
I have to agree with Armin from the Brand New blog in that the new logo […]
With just 10 days left in 2007, it seems like a good time to reflect back on all the branding and marketing events that happened throughout the year by posting a dozen posts I published on Brandcurve this year that I think were particularly interesting.
If you’ve read these already, I hope you take a second […]
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Written by Susan Gunelius [email] for b5media.
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