I stumbled across a post on Logo Design Blog last week that showed a picture from Flickr of various logos of well-known companies. The unique thing about the picture is it only included the first letter of the company name taken from each logo. I thought it was interesting to see how many companies people […]
Anderson Analytics surveyed over 600 members of the Marketing Executives Networking Group to learn what the top marketing trends are for 2008. The results might surprise you. First, take a look at the graph below that highlights the most important trends according to the marketing executives surveyed by Anderson Analytics.
Is it just me or does […]
I read a great post on Small Business Branding this past week by Ed Roach that listed five relatively new forms of advertising that could be described as anything from unusual to downright bizarre. Here’s a recap of Ed’s list:
Bumvertising - ad placement dollars + homeless person’s sign = increased sales. Whether this tactic is […]
Very often on Brandcurve I talk about the importance of using common sense in marketing and branding initiatives, so I was thrilled to see a post on Branding Strategy Insider today that talked Of Executives and Common Sense. Check it out when you have a chance.
For more posts about common sense on Brandcurve, you can […]
In another attempt to extend their brand, Coca-Cola (NYSE: KO) is planning to release a new product called Sprite Super Chilled in the U.K. in early 2008 (according to The BrandWiki and Marketing Week). Apparently, the innovative new packaging actually creates ice upon opening.
Tags: brand, Branding, Coca-Cola, Coke, Marketing, marketing-strategy, new-product-development, Sprite, Sprite-Super-Chilled
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Lately, I published several posts about Disney’s (NYSE: DIS) strange attempts to extend its brand. Today, I read an LA Times article that describes their newest venture, and finally, it’s one that I see value in as a Disney fan and parent.
Tags: brand, Branding, Club-Penguin, Disney, Disney-Company, marketing-strategy, Walt-Disney
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Earlier this month, I published a post about Disney’s (NYSE: DIS) plans to enter the wine market (read Disney Extends Its Brand Presence Everywhere). Luckily, it seems like they’ve come to their senses and plan to back out of the wine market before their wine ever hits store shelves.
Tags: brand, Branding, California-Wine-Institute, Costco, Disney, Disney-wine, […]
I’m pleased to post an interview with Leslie List, President and CEO of Kulture Marketing in Fairfield, New Jersey. Kulture Marketing’s award winning creative team offers a full complement of marketing creative services including:
Corporate identity and branding
Creative writing and editing
Event planning
Graphic design and layout
Internal marketing
Marketing strategy
Media planning and placement/printing
Public relations
Web design and e-commerce
I’ve used Leslie’s creative […]
I think our first attempt at brand free association was a hit (see the results here), so let’s try round 2. Here’s how to play:
First, I’ll provide a list of randomly selected, well-known brands and add the first descriptive word that comes to my mind for each brand. Then, I’d like you, my readers, to […]
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Written by Susan Gunelius [email] for b5media.
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