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Brandcurve - branding and marketing

August 6th, 2008

Rate the Competitor Logos - McDonald’s vs. Burger King

Time for another round of Rate the Competitor Logos on Brandcurve.  Today, we’re comparing the logos from direct competitors - McDonald’s vs. Burger King.  Cast your vote below and leave a comment to tell us why you voted the way you did.

Images: McDonalds.com, BurgerKing.com

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By Susan Gunelius -- 8 comments

January 6th, 2008

Logos, Trademarks and Lacoste

Lacoste’s alligator logo is extremely well known.  It’s got power as a brand icon, and Lacoste wants to keep it that way.  That’s why the company tried to stop a dental practice in the United Kingdom from registering a logo that used an alligator back in 2004. 
Here is The Dental Practice’s logo:

And here is the […]

By Susan Gunelius -- 1 comment