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Brandcurve - branding and marketing

August 6th, 2008

Rate the Competitor Logos - McDonald’s vs. Burger King

Time for another round of Rate the Competitor Logos on Brandcurve.  Today, we’re comparing the logos from direct competitors - McDonald’s vs. Burger King.  Cast your vote below and leave a comment to tell us why you voted the way you did.

Images: McDonalds.com, BurgerKing.com
Tags: brand icon, Branding, Burger King, logo-design, Logos, McDonaldsShare This

By Susan Gunelius -- 3 comments

August 5th, 2008

Branding Posts That Got People Talking During the First Half of 2008

What got Brandcurve readers talking during the first six months of 2008?  Check out the posts below to see what the buzz was about.
Starbucks Rolls Out $1 Coffee and Free Refills
Quiznos Tries to Stay Competitive
Kool-Aid Scented Reeboks are Coming: This is Not a Joke
Paula Abdul Relaunches Her Brand at the Super Bowl
Target Dismisses Bloggers (and […]

By Susan Gunelius -- 3 comments

July 9th, 2008

The Olympics - Branding on a Global Stage

Today at Brandcurve we have a guest post from brand developer and designer (and one of my favorite bloggers) Prescott Perez-Fox.  You can read more about Prescott at the end of this post.  Without further ado, following is Prescott’s view on branding and the Olympic Games. 
Next month, all eyes will be on Beijing for the […]

By Susan Gunelius -- 3 comments

June 30th, 2008

Wal-Mart Changes Its Logo

The Wal-Mart logo has been replaced with an updated, “sunnier” version.  Wal-Mart hasn’t updated its logo since 1992 (you can see the evolution of the Wal-Mart logo on the Brand New blog.  Wal-Mart claims the new logo is meant to support its overall strategy to change its reputation from behomoth to local retailer of the […]

By Susan Gunelius -- 7 comments

May 18th, 2008

5 Musts for Logo Design

Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities.  It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go.  It’s also […]

By Susan Gunelius -- 6 comments

May 14th, 2008

Comparing Television News Logos

Each television news network has its own brand image, but how do their logos stack up against eachother?  I thought it would be fun to compare them. 
Here are seven news network logos.  Which ones stand out the most to you?  Which ones most clearly communicate the network’s brand image accurately (or inaccurately)?  Which ones do […]

By Susan Gunelius -- 5 comments

May 10th, 2008

Trademark Violation or Not? You Decide

The question - are these two logos a bit too similar? 
Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago). 

Phorm (the big online advertising company that’s traded on the London Stock Exchange) changed its name about a year ago and this logo came about as part of the […]

By Susan Gunelius -- 9 comments

April 28th, 2008

What’s up with Animated Logos?

First, everyone was rushing to redesign their logos for web 2.0.  Now, everyone needs to animate their logos.  What’s next? 
The Discovery Channel unveiled a new logo earlier this month.  Have you watched any programs on The Discovery Channel recently?  If so, you’ve probably seen the animated Discovery Channel logo.  It spins incessantly on the bottom of your […]

By Susan Gunelius -- 4 comments

April 27th, 2008

How Identifiable is Your Logo?

I stumbled across a post on Logo Design Blog last week that showed a picture from Flickr of various logos of well-known companies.  The unique thing about the picture is it only included the first letter of the company name taken from each logo.  I thought it was interesting to see how many companies people […]

By Susan Gunelius -- 2 comments

April 23rd, 2008

Color Theory Primer Part 10: Color Resources

The tenth and final part of the Brandcurve Color Theory Primer provides a list of online resources where you can learn more about color.

Color Marketing Group: the premier international association for color design professionals. CMG’s mission is to forecast color information and trends for professionals who design and market color.
International Association of Color Consultants North America […]

By Susan Gunelius -- 1 comment