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Brandcurve - branding and marketing

December 23rd, 2007

Branding Topics That Got People Talking in 2007

Today I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix. 
Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates […]

By Susan Gunelius -- 1 comment

August 9th, 2007

Johnson & Johnson Sues American Red Cross Over Trademark

What is this world coming to?  Now, Johnson & Johnson (NYSE: JNJ) is suing the American Red Cross over the use of the red cross symbol. 
According to an article from the Associated Press, “Johnson & Johnson began using the red cross design as a trademark in 1887 — six years after the creation of the […]

By Susan Gunelius -- 36 comments