Brandcurve - branding and marketing

September 23rd, 2007

Color Meanings Around the World

Colors are an integral part of a brand strategy.  The color palette chosen to represent your brand can subconsciously communicate a variety of messages, and it’s been proven through market research that color directly impacts consumers. 
With that in mind, I’ve been looking for a good source to provide some insight into the psychology of color […]

By Susan Gunelius -- 7 comments