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Brandcurve - branding and marketing

July 21st, 2007

Harry Potter: A Case Study in Excellent Branding

The Harry Potter brand is a worldwide phenomenon.  With the seventh and final book in the popular series (Harry Potter and the Deathly Hallows) being released today, and the fifth movie in the cinema franchise (Harry Potter and the Order of the Phoenix) currently breaking records at the box office, the Harry Potter brand is stronger […]

By Susan Gunelius -- 4 comments