A blog I love, The Dieline, is holding a package design contest. Entrants simply have to rebrand the IceBox product and redesign the IceBox packaging.
The winner will get a trip for 2 for 4 days and 5 nights to Norway including hotel accomodations in Oslo. The winning design will be featured on the Company’s product(s), which are available […]
Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities. It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go. It’s also […]
The question - are these two logos a bit too similar?
Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago).
Phorm (the big online advertising company that’s traded on the London Stock Exchange) changed its name about a year ago and this logo came about as part of the […]
The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits. Consider these findings published by the Color Marketing Group in their The Profit of Color report:
Color increases brand recognition by up to 80%
Color improves readership as much as 40%
Color accelerates learning from 55% to […]
It’s the end of 2007, so I thought I’d take some time over the next few weeks to talk about a few interesting events in branding this year.
Back in June, the logo was released for the 2012 Olympics in London amid much controversy. The world was buzzing about the logo with most people saying they […]
What’s your favorite font? If it’s Helvetica, you’re in luck because Helvetica is celebrating its 50th anniversary. To promote Helvetica’s anniversary, Linotype invited designers around the world to enter their Helvetica NOW poster design contest.
Tags: Brand Promotion, Branding, graphic-design, Helvetica, Linotype, PublicityShare This
Websites provide so many different uses and experiences for customers. From creating a brand image to making a purchase, companies have a unique opportunity to connect with current, prior and prospective customers on their websites. That’s why first-class website design is essential.
However, it’s important to remember that your information is only as good as how […]
I’m pleased to post an interview with Leslie List, President and CEO of Kulture Marketing in Fairfield, New Jersey. Kulture Marketing’s award winning creative team offers a full complement of marketing creative services including:
Corporate identity and branding
Creative writing and editing
Event planning
Graphic design and layout
Internal marketing
Marketing strategy
Media planning and placement/printing
Public relations
Web design and e-commerce
I’ve used Leslie’s creative […]
Creating a logo to represent your business and brand image can be an important aspect of your overall business plan, and as such, a great deal of consideration should go into selecting the best graphical interpretation of your brand’s value and promise. Following are five of the most important factors to consider when choosing your […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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