Brandcurve - branding and marketing

July 20th, 2007

“Bush to Cede Power to VP During Colonoscopy”

There are so many things wrong with this headline from an Associated Press article published earlier today.  My problem isn’t with the words in the headline, but what those words are telling me. 
First, I published a post about Dick Cheney and his negative and questionable personal and political brand last month.  Knowing that he will […]

By Susan Gunelius -- 7 comments