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Brandcurve - branding and marketing

May 15th, 2008

GE Puts Appliances Business on the Auction Block

Who would have guessed?  GE (NYSE: GE) put its 101-year old appliance business on the auction block according to an unidentified source who tipped the Wall Street Journal. 
GE is a brand that’s practically synonymous with appliances, and now they’re walking away from a category they helped build to what it is today.  Of course, the […]

By Susan Gunelius -- 1 comment