Brandcurve - branding and marketing

May 7th, 2008

New Media, Direct Marketing and Branding

Today’s guest post is from Drew McLellan of Drew’s Marketing Minute.  Drew is one of my favorite branding and marketing bloggers!  
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:

The percentage is on […]

By Susan Gunelius -- 0 comments

April 18th, 2008

Buy the Seth Godin Action Figure

You know you’ve made it in the acting marketing field when you get your own action figure.  Looks like Seth Godin has reached the pinnacle of success with the Seth Godin Marketing Guru Action Figure. 
Now that’s what I call a brand extension.
Drew McLellan posted about this earlier this week.  It’s so funny I had to share […]

By Susan Gunelius -- 2 comments

November 25th, 2007

‘Is Demographic Segmentation Dead?’ at Drew’s Marketing Minute

Today, I had the opportunity to write a guest post for one of my favorite bloggers, Drew McLellan of Drew’s Marketing Minute.  Drew and I think a lot alike when it comes to marketing and branding, so I was very happy when he asked me to write a guest post for him. 
My post is called […]

By Susan Gunelius -- 2 comments

July 26th, 2007

One Line Marketing Wisdom

I was very happy to be contacted by Matt McDonald at A New Marketing and asked to participate in a One Line Marketing Wisdom post he was working on.  Matt planned to contact many of his favorite bloggers and ask them to send him all the marketing genius they could fit into one line.  Matt compiled and […]

By Susan Gunelius -- 4 comments

June 2nd, 2007

The Three Legs of Branding

Earlier this week, Drew McLellan of Drew’s Marketing Minute posted a great article (originally published in the Des Moines Register on May 29, 2007) about branding best practices.  Drew compares branding to a three-legged stool with the three legs being:

The company’s vision of the brand
The consumer’s vision of the brand
Where your brand sits in the […]

By Susan Gunelius -- 6 comments