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Brandcurve - branding and marketing

July 20th, 2007

“Bush to Cede Power to VP During Colonoscopy”

There are so many things wrong with this headline from an Associated Press article published earlier today.  My problem isn’t with the words in the headline, but what those words are telling me. 
First, I published a post about Dick Cheney and his negative and questionable personal and political brand last month.  Knowing that he will […]

By Susan Gunelius -- 7 comments

June 26th, 2007

How Not to Promote Your Brand

Answer: don’t be like Dick Cheney.

Last night on Comedy Central’s The Daily Show, Jon Stewart did a hilarious bit about Dick Cheney’s recent claims that he is not subject to many laws and rules related to the Executive Branch of the government because he claims (unbeknownst to the rest of the world) the Vice President is […]

By Susan Gunelius -- 1 comment

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