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Brandcurve - branding and marketing

December 1st, 2007

Comcast Changed Their Logo…or Did They?

Comcast (NASDAQ: CMCSA) changed their logo about a year ago, but most people didn’t even notice.  I’ll admit that I never noticed.  Did you?  Check out the old Comcast and new Comcast logos below.  Can you spot the differences?

Tags: brand, Brand Image, Brand Message, brand-identity, Branding, Comcast, Comcast-brand, Comcast-logo, Comcast-service, Marketing, positioning, rebranding

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By Susan Gunelius -- 6 comments

September 12th, 2007

Beware of Subcontractors Who Destroy Your Brand Reputation

First, let me preface this post by saying I have never been a Comcast customer, but I have heard from more than one person horror stories of installation problems with Comcast technicians.  I had no idea that Comcast subcontracts out their in-home service work, but their reportedly poor level of customer service and utter disregard shown […]

By Susan Gunelius -- 5 comments