The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before - the meanings behind colors. As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the […]
As a follow-up to my post last week, 7 Ways Research Shows Color Affects Your Brand, I thought it would be appropriate to share some of the psychology of colors. Since it’s been proven that color can affect your brand, it’s important that you take great care in color selection when you’re developing and promoting […]
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Written by Susan Gunelius [email] for b5media.
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