Brandcurve - branding and marketing

April 23rd, 2008

Color Theory Primer Part 10: Color Resources

The tenth and final part of the Brandcurve Color Theory Primer provides a list of online resources where you can learn more about color.

Color Marketing Group: the premier international association for color design professionals. CMG’s mission is to forecast color information and trends for professionals who design and market color.
International Association of Color Consultants North America […]

By Susan Gunelius -- 1 comment

April 20th, 2008

Color Theory Primer Part 9: Color Drives Profits

The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits.  Consider these findings published by the Color Marketing Group in their The Profit of Color report:

Color increases brand recognition by up to 80%
Color improves readership as much as 40%
Color accelerates learning from 55% to […]

By Susan Gunelius -- 1 comment

April 11th, 2008

Color Theory Primer Part 7: Color Meanings

The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before - the meanings behind colors.  As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the […]

By Susan Gunelius -- 2 comments

September 23rd, 2007

Color Meanings Around the World

Colors are an integral part of a brand strategy.  The color palette chosen to represent your brand can subconsciously communicate a variety of messages, and it’s been proven through market research that color directly impacts consumers. 
With that in mind, I’ve been looking for a good source to provide some insight into the psychology of color […]

By Susan Gunelius -- 7 comments