The tenth and final part of the Brandcurve Color Theory Primer provides a list of online resources where you can learn more about color.
Color Marketing Group: the premier international association for color design professionals. CMG’s mission is to forecast color information and trends for professionals who design and market color.
International Association of Color Consultants North America […]
The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits. Consider these findings published by the Color Marketing Group in their The Profit of Color report:
Color increases brand recognition by up to 80%
Color improves readership as much as 40%
Color accelerates learning from 55% to […]
The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before - the meanings behind colors. As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the […]
As a follow-up to my post last week, 7 Ways Research Shows Color Affects Your Brand, I thought it would be appropriate to share some of the psychology of colors. Since it’s been proven that color can affect your brand, it’s important that you take great care in color selection when you’re developing and promoting […]
I was exchanging emails with Gabriel Goldenberg from SEOROI.com when he brought up the topic of color branding. I love this subject. There are so many ways that color can have a positive or negative impact on your brand and much of it has been identified and validated through research.
Branding Strategy Insider published a great […]
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Written by Susan Gunelius [email] for b5media.
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