Brandcurve - branding and marketing

November 10th, 2007

Sierra Mist Cranberry Splash Back for the Holidays

Pepsi-Cola’s (NYSE: PEP) Sierra Mist brand is re-introducing its holiday flavor for the second year in a row.  Sierra Mist Cranberry Splash and Sierra Mist Free Cranberry Splash will be available for a limited time during the 2007 holiday season in 20-ounce and 2-liter bottles as well as 12-packs and 12-ounce cans. 

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By Susan Gunelius -- 123 comments

September 18th, 2007

Open Sprite, Get Ice - A New Product from Coca-Cola

In another attempt to extend their brand, Coca-Cola (NYSE: KO) is planning to release a new product called Sprite Super Chilled in the U.K. in early 2008 (according to The BrandWiki and Marketing Week).  Apparently, the innovative new packaging actually creates ice upon opening. 

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By Susan Gunelius -- 2 comments

September 2nd, 2007

Excessive Brand Extensions Can Dilute Your Brand

Last week, I published a post called Top 5 Risks of Brand Extensions.  The number one risk on the list was: too many brand extensions can dilute your brand overall.  Also this week, Mark Ritson published a post on Branding Strategy Insider that provides a great example of that risk.
In his post, Big Mac or Coke: […]

By Susan Gunelius -- 3 comments