Brandcurve - branding and marketing

May 4th, 2008

Have Heidi Klum and David Hasselhoff Saved Volkswagen?

Back in March, I published a post called Can David Hasselhoff Save Volkswagen?  Well, the new Volkswagen ad campaign featuring celebrities of German ascent, Heidi Klum, David Hasselhoff and Rick Searfoss, has launched.  Take a look at the ads below.

So what do you think?  Will these ads give Volkswagen the boost it needs?  Has the […]

By Susan Gunelius -- 1 comment