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Brandcurve - branding and marketing

June 15th, 2008

Harry Potter: The Story of a Global Business Phenomenon Hits U.K. Bookstores

My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K.  by my publisher Palgrave Macmillan.  It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.
Harry Potter: The Story […]

By Susan Gunelius -- 0 comments

April 19th, 2008

Accidental Branding by David Vinjamuri

Since my post yesterday was about the Seth Godin action figure, I thought it would be appropriate to follow up today with a post about a new book by David Vinjamuri, Accidental Branding, that Seth Godin endorsed by saying, “The central idea of this book is nothing short of brilliant.”
Accidental Branding, How Ordinary People Build […]

By Susan Gunelius -- 2 comments