Budweiser has been the official beer of Nascar since 1999, but starting with the 2008 racing season, that title will shift to Coors Light. In a deal estimated at $25 million, Molson Coors (NYSE: TAP) became the newest beer sponsor of Nascar.
Tags: advertising, Anheuser-Busch, brand, Branding, Budweiser, Coors-Lite, Marketing, Molson-Coors, Nascar, Nascar-sponsor, NFL
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Earlier this month, I published a post called Brand Free Association where I listed five brand names and asked readers to leave comments providing the first descriptive word that popped into their heads when they read each brand name. The results are in and they’re a mixed bag of what you’d expect and some surprises.
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An essential part of branding and marketing is creating advertising messages that maintain brand consistency but also speak to your target audience. Often, the best commercial concepts and messages aren’t appropriate to air on network television, but thanks to websites like Bud.tv and YouTube, we can still see some of the most entertaining commercials.
Bud.tv’s quickie […]
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Written by Susan Gunelius [email] for b5media.
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