Each television news network has its own brand image, but how do their logos stack up against eachother? I thought it would be fun to compare them.
Here are seven news network logos. Which ones stand out the most to you? Which ones most clearly communicate the network’s brand image accurately (or inaccurately)? Which ones do […]
One of the things businesses have to constantly do is weighing risks versus rewards. There are many marketers and entrepreneurs who will tell you that to reach your fullest potential and truly grow, you have to take risks, but what does taking risks do to your brand that you’ve worked so hard to create?
It’s a […]
He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain.
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]
The question - are these two logos a bit too similar?
Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago).
Phorm (the big online advertising company that’s traded on the London Stock Exchange) changed its name about a year ago and this logo came about as part of the […]
I’m very happy to announce that today we have a guest post on Brandcurve by Jimmy Vee and Travis Miller, the authors of Gravitational Marketing, which I just reviewed here on Brandcurve. You can read more about Jimmy and Travis at the end of this post. Without further ado, here is their guest post, “Sometimes […]
I read a very cool post on Ideas on Ideas this week called Talking Digital with Saatchi’s Kevin Roberts where Eric Karjaluoto interviews the Saatchi & Saatchi CEO about the new digital world. Following are a couple of excerpts that really stood out to me as examples of Kevin’s understanding of advertising today.
When Eric asked […]
First, everyone was rushing to redesign their logos for web 2.0. Now, everyone needs to animate their logos. What’s next?
The Discovery Channel unveiled a new logo earlier this month. Have you watched any programs on The Discovery Channel recently? If so, you’ve probably seen the animated Discovery Channel logo. It spins incessantly on the bottom of your […]
eBaum’s World is known for its humerous content, but today I found something that branding people will love! It’s an image gallery of 20 brand logos showing the old logo design and the new logo design in a retrospective of logos from the past and present.
It’s interesting to look at some of these “past and […]
You know you’ve made it in the acting marketing field when you get your own action figure. Looks like Seth Godin has reached the pinnacle of success with the Seth Godin Marketing Guru Action Figure.
Now that’s what I call a brand extension.
Drew McLellan posted about this earlier this week. It’s so funny I had to share […]
Yesterday, my fellow b5media blogger, Bridget Wright, published a guest post I wrote for her blog, BizChicksRule. The post is called 5 Steps to Branding Your Business and includes simple tips and suggestions to get business owners and marketers started in developing a brand position, image and strategy.
If you have a moment, please stop by […]
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Written by Susan Gunelius [email] for b5media.
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