The U.S. is facing tough economic times and many businesses are suffering. How can you promote your brand when your marketing budget is shrinking?
It’s time to focus on new tactics.
It’s time to focus on low-cost, big-buzz alternatives.
It’s time to drive word-of-mouth marketing.
Check out these 10 ways you can build your brand in a weakened economy:
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The Segway brand is getting a PR and sales boost as a result of soaring gas prices. At $5,000 a pop, the “It” machine hasn’t lived up to the prophecies originally made for it as the product that would change the world. However, with gas prices topping $4 per gallon in the U.S., people are […]
Today’s lackluster buzz is all about the new HP TouchSmart Touch-Screen PC, but much of the buzz is actually skeptical based on former incarnations of the touch screen PC by HP. Those in-the-know are saying the new HP Touch Screen PC is actually very good, but still, a cloud of pessimism and “so what?” is threatening […]
In a market flooding with extra fees, Southwest Airlines is striking back with a no fees message. Whether the cause is rising fuel costs or airlines trying to line their pockets, no one knows for sure, but consumers are feeling the crunch from the myriad of extra fees and reduced services that airlines are embracing.
Here […]
Verizon Wireless nabbed the top spot in a survey of wireless customers conducted by the American Customer Satisfaction Index. But don’t go running to change your wireless provider just yet. Turns out Verizon Wireless only scored a 72 out of a possible 100 points, just 1 point above AT&T and T-Mobile’s scores of 71 each.
Now, […]
Time for a bit of self promotion…
If you’re interested in corporate branding, then you might enjoy reading some of my posts at Corporate-Eye.com. It’s a blog that provides tips and information about best practices in online corporate communications. I’m writing about branding issues for Corporate Eye.
Of course, I’ll still be writing about branding (including corporate […]
Who would have guessed? GE (NYSE: GE) put its 101-year old appliance business on the auction block according to an unidentified source who tipped the Wall Street Journal.
GE is a brand that’s practically synonymous with appliances, and now they’re walking away from a category they helped build to what it is today. Of course, the […]
Each television news network has its own brand image, but how do their logos stack up against eachother? I thought it would be fun to compare them.
Here are seven news network logos. Which ones stand out the most to you? Which ones most clearly communicate the network’s brand image accurately (or inaccurately)? Which ones do […]
One of the things businesses have to constantly do is weighing risks versus rewards. There are many marketers and entrepreneurs who will tell you that to reach your fullest potential and truly grow, you have to take risks, but what does taking risks do to your brand that you’ve worked so hard to create?
It’s a […]
He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain.
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]
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Written by Susan Gunelius [email] for b5media.
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