There was a time when having the American Idol brand name attached to something meant instant success. The reality TV series has been one of the most popular programs on television for years now, but is the American Idol star beginning to fade? Has the brand that once seemed infallible becoming diluted?
Kelly Clarkson, Clay Aiken, […]
Gab Goldenberg from SEO ROI keeps sending cool posts my way (I really do owe him). Today, he put me in touch with Ann Smarty from SEOsmarty.com. Ann wrote a great post called 15.4 Tips to Brand Your Domain Name where she suggests a variety of ideas and suggestions that could be very helpful next […]
I have referred to Prescott Perez-Fox’s blog more than once here on Brandcurve as a blog I really enjoy reading. I think Prescott has a really fresh outlook on branding and marketing, so I was very happy when he agreed to write a guest post for Brandcurve. Without further ado, here is Prescott’s guest post (you […]
According to a report by TerraChoice Environmental Marketing, ‘greenwashing’ (the act of deliberatley deceiving customers about the environmental practices of their company or green aspects of their products) is quite pervasive. In fact, the report cites ’six sins of greenwashing’ to help customers understand the potential deceptions that products branded as green may be guilty […]
I love Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That!, and I found another great post over there today about the rebranding of prunes.
Unbeknownst to me, in June 2000, the Food and Drug Administration granted the California Prune Board the permission to use the term “dried plumb” instead of “prune” to entice more […]
Remember a long time ago when sending a package through Federal Express (NYSE: FDX) meant it would arrive quickly and safely? While the U.S. Postal Service was notorious for losing mail and delayed deliveries, customers could count on FedEx.
Sadly, those days are long gone, but Federal Express is trying to capture that brand promise again […]
In keeping with its strategic focus to revamp its stores, Toys R Us has also revamped its logo. The new logo drops the quotation marks around the backwards R and moves the star graphic from it previous prominent position surrounding the R to a more subtle location within the R. The letters have also changed slightly […]
One of the main points I frequently make on Brandcurve is the importance of consistency in communicating your brand message and image. This past week on Common Sense PR, Eric Eggertson wrote about the importance of repetition in public relations.
In his post, Quick Tip: Repetition Works. Repetition., Eric makes the point that even though corporate executives […]
Today, InterContinental Hotels Group announced that two of its iconic brands, Holiday Inn and Holiday Inn Express, will undergo a rebranding initiative scheduled to launch during the second quarter of 2008 with final completion of all steps not expected to be completed until the first quarter of 2010. With that kind of time frame, this […]
I found another billboard ad that made me laugh today on Ads of the World. This one is for Formula Toothcare. The copy says, “builds strong teeth.”
Now, this billboard will definitely get noticed, but will it work to drive sales? I don’t know about that. Of course, it may be the perspective of the photo, […]
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Written by Susan Gunelius [email] for b5media.
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