I found a great example today of an ad concept that does nothing to help promote the brand being advertised. In fact, it does just the opposite by confusing the customer. The guilty ad is from Pfizer (NYSE: PFE) promoting their Chantix stop-smoking product.
Here’s the ad:
While this ad caught my attention (and I’m not a […]
I bet you never expected the Pope to get a logo to promote one of his trips to the United States. Alas, that day is here. Logo Design Works published a post today saying the logo is tied to Pope Benedict XVI’s trip to the Archdioceses of New York and Washington, D.C. on April 15-20, 2008. […]
Entrepreneur magazine has released its annual list of the top 500 franchises, and 7-11 tops the list for the first time in 2008. That’s a position Subway has held for seven years, but 7-11’s conversion over the past two years from company-owned stores to franchises is being noticed and recognized as a positive transition. This […]
Last week, Brandweek enlisted the services of TippingSprung to poll 785 of their readers to get their opinions on brand extensions in 2007. The results are very entertaining. From the PetSmart PetsHotel to the Hooters energy drink, some brand extensions were good and some were very, very bad. Let’s take a look at the results.
Tags: […]
I love to read Prescott Perez-Fox’s blog. He has incredible insight on branding and design, so I was very excited to have him write a guest post about celebrity branding on Brandcurve last month.
Today, I was the guest poster on Prescott’s blog. If you get a chance, check out my post called 5 Steps to Navigate […]
Here’s an interesting way to look at branding. An Associated Press article released today lists each 2008 Presidential Election candidate as well as the first car that candidate ever owned and the car that candidate owns now. Let’s take a look at the list then we can talk about what these brand choices say about […]
It’s the end of 2007, so I thought I’d take some time over the next few weeks to talk about a few interesting events in branding this year.
Back in June, the logo was released for the 2012 Olympics in London amid much controversy. The world was buzzing about the logo with most people saying they […]
According to analyses done by Nielsen Monitor Plus and Nielsen Product Placement, there are some interesting advertising and product placement trends going on this year.
First, let’s take a look at the Top 10 Advertisers between January and September 2007 in the table below.
Tags: American-Idol-Coca-Cola, brand, Branding, Marketing, Nielsen, product placement, reality-television-product-placement, top-10, top-advertisersShare This
Comcast (NASDAQ: CMCSA) changed their logo about a year ago, but most people didn’t even notice. I’ll admit that I never noticed. Did you? Check out the old Comcast and new Comcast logos below. Can you spot the differences?
Tags: brand, Brand Image, Brand Message, brand-identity, Branding, Comcast, Comcast-brand, Comcast-logo, Comcast-service, Marketing, positioning, rebrandingShare This
Old Navy has done an excellent job of developing and communicating its brand as young, fun and creative. That brand image is now evident on their product packaging as well. Old Navy launched new packaging for its basic men’s and boy’s products, and Jason Rosenberg, Senior Packaging Designer for Old Navy, led the 5-month creative […]
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Written by Susan Gunelius [email] for b5media.
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