Yesterday, my fellow b5media blogger, Bridget Wright, published a guest post I wrote for her blog, BizChicksRule. The post is called 5 Steps to Branding Your Business and includes simple tips and suggestions to get business owners and marketers started in developing a brand position, image and strategy.
If you have a moment, please stop by […]
Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence?
If you can, that’s great. It means you have a clear definition of your current brand identity.
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your […]
Nintendo’s popular Wii system was the “it” electronic gift last year during the holiday season. This year, it’s just as hard to find a Wii and even pricier to buy if you can find one. Nintendo responds to the Wii shortage by saying it takes 5 months to increase its monthly production rate which is currently […]
Anderson Analytics surveyed over 600 members of the Marketing Executives Networking Group to learn what the top marketing trends are for 2008. The results might surprise you. First, take a look at the graph below that highlights the most important trends according to the marketing executives surveyed by Anderson Analytics.
Is it just me or does […]
It’s not often that a company changes their logo and I’m actually incredibly impressed by the improvement, but Lippincott’s redesign of the Johnson Controls (NYSE: JCI) logo which rolled out on October 1st definitely made me stop and take notice.
For comparison, here’s the old logo:
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Last week, I published a post called Top 5 Risks of Brand Extensions. The number one risk on the list was: too many brand extensions can dilute your brand overall. Also this week, Mark Ritson published a post on Branding Strategy Insider that provides a great example of that risk.
In his post, Big Mac or Coke: […]
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Written by Susan Gunelius [email] for b5media.
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