The U.S. is facing tough economic times and many businesses are suffering. How can you promote your brand when your marketing budget is shrinking?
It’s time to focus on new tactics.
It’s time to focus on low-cost, big-buzz alternatives.
It’s time to drive word-of-mouth marketing.
Check out these 10 ways you can build your brand in a weakened economy:
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Who would have guessed? GE (NYSE: GE) put its 101-year old appliance business on the auction block according to an unidentified source who tipped the Wall Street Journal.
GE is a brand that’s practically synonymous with appliances, and now they’re walking away from a category they helped build to what it is today. Of course, the […]
Just when Research In Motion (RIM) gets a chance to one-up Apple with the new BlackBerry Bold, Apple announces it’s out of iPhones, fueling rumors that an upgraded iPhone is ready for launch - possibly as soon as June 9th if rumors are accurate.
Not that BlackBerry Bold would have stolen much market share from Apple […]
One of the things businesses have to constantly do is weighing risks versus rewards. There are many marketers and entrepreneurs who will tell you that to reach your fullest potential and truly grow, you have to take risks, but what does taking risks do to your brand that you’ve worked so hard to create?
It’s a […]
I’m very happy to announce that today we have a guest post on Brandcurve by Jimmy Vee and Travis Miller, the authors of Gravitational Marketing, which I just reviewed here on Brandcurve. You can read more about Jimmy and Travis at the end of this post. Without further ado, here is their guest post, “Sometimes […]
I’ve written before on my marketing blog about the importance of online influencers in terms of generating an online buzz about your brand which leads to word-of-mouth marketing, new customers and increased brand loyalty.
Today, I came across a post on The Brand Elastic that discusses brand training, direct to consumers, which discusses how companies like […]
First, everyone was rushing to redesign their logos for web 2.0. Now, everyone needs to animate their logos. What’s next?
The Discovery Channel unveiled a new logo earlier this month. Have you watched any programs on The Discovery Channel recently? If so, you’ve probably seen the animated Discovery Channel logo. It spins incessantly on the bottom of your […]
I stumbled across a post on Logo Design Blog last week that showed a picture from Flickr of various logos of well-known companies. The unique thing about the picture is it only included the first letter of the company name taken from each logo. I thought it was interesting to see how many companies people […]
Yesterday, my fellow b5media blogger, Bridget Wright, published a guest post I wrote for her blog, BizChicksRule. The post is called 5 Steps to Branding Your Business and includes simple tips and suggestions to get business owners and marketers started in developing a brand position, image and strategy.
If you have a moment, please stop by […]
Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence?
If you can, that’s great. It means you have a clear definition of your current brand identity.
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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