One of the things businesses have to constantly do is weighing risks versus rewards. There are many marketers and entrepreneurs who will tell you that to reach your fullest potential and truly grow, you have to take risks, but what does taking risks do to your brand that you’ve worked so hard to create?
It’s a […]
He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain.
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]
I stumbled across a post on Logo Design Blog last week that showed a picture from Flickr of various logos of well-known companies. The unique thing about the picture is it only included the first letter of the company name taken from each logo. I thought it was interesting to see how many companies people […]
Yesterday, my fellow b5media blogger, Bridget Wright, published a guest post I wrote for her blog, BizChicksRule. The post is called 5 Steps to Branding Your Business and includes simple tips and suggestions to get business owners and marketers started in developing a brand position, image and strategy.
If you have a moment, please stop by […]
Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence?
If you can, that’s great. It means you have a clear definition of your current brand identity.
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your […]
The LPGA launched a new brand platform in 2005 with the tagline, “These girls rock.” I didn’t like the tagline then, and I still don’t like it today. Now, the LPGA has revamped its logo reportedly to represent, “power, strength and athleticism,” as well as the LPGA’s, “international membership and global business.”
Here’s the logo they came […]
Earlier this month, I published a post called Does Your Logo Stand Out from the Crowd? which included a graphic (the same one seen below in this full post) depicting a variety of logos. I asked Brandcurve readers to leave a comment, and let us know which logos stood out amidst the busy mix.
Here’s what Brandcurve […]
Earlier this week, Drew McLellan of Drew’s Marketing Minute posted a great article (originally published in the Des Moines Register on May 29, 2007) about branding best practices. Drew compares branding to a three-legged stool with the three legs being:
The company’s vision of the brand
The consumer’s vision of the brand
Where your brand sits in the […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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