He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain.
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]
Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence?
If you can, that’s great. It means you have a clear definition of your current brand identity.
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your […]
Snapple is introducing a new logo and package design. The whimsical brand that held a special place in consumers’ hearts is being refurbished, and a new high-class logo and package design provide the first tangible evidence of this branding about-face.
I have to agree with Armin from the Brand New blog in that the new logo […]
In an attempt to align its 21 offices around the world, Enterprise IG has rebranded itself as The Brand Union. With a the new name comes a new logo. What do you think of it? According to LogoBlog:
The Brand Union’s new symbol is a unique representation of the letters or counterforms that spell the words […]
Comcast (NASDAQ: CMCSA) changed their logo about a year ago, but most people didn’t even notice. I’ll admit that I never noticed. Did you? Check out the old Comcast and new Comcast logos below. Can you spot the differences?
Tags: brand, Brand Image, Brand Message, brand-identity, Branding, Comcast, Comcast-brand, Comcast-logo, Comcast-service, Marketing, positioning, rebrandingShare This
In an attempt to change the perception of their brand to be about more than just books, Borders (NYSE: BGP) is partnering with Ripple to bring Borders TV to their stores. The Borders and Ripple agreement will add two 37-inch flat screen televisions to Borders stores to broadcast original programming, advertisements, news and weather.
Borders […]
I love Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That!, and I found another great post over there today about the rebranding of prunes.
Unbeknownst to me, in June 2000, the Food and Drug Administration granted the California Prune Board the permission to use the term “dried plumb” instead of “prune” to entice more […]
The Fox affiliate in Atlanta, Georgia conducted a test of hotel room cleanliness by placing hidden cameras in five hotel chains with big brand names including Holiday Inn, Embassy Suites, Sheraton and The Ritz Carlton. Regardless of the hotel’s price, one thing stayed the same - those glasses in the room’s bar or by the ice […]
I’ve said it before, and I’ll say it again — a critical component of successful branding is ensuring your employees understand your brand and communicate its image and message consistently.
Consumerist posted a video that’s generating quite a buzz on YouTube that catches a UPS (NYSE: UPS) deliveryman acting counter the the brand image UPS executives […]
Websites provide so many different uses and experiences for customers. From creating a brand image to making a purchase, companies have a unique opportunity to connect with current, prior and prospective customers on their websites. That’s why first-class website design is essential.
However, it’s important to remember that your information is only as good as how […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Yielding Wealth
Recent Comments