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Brandcurve - branding and marketing

May 10th, 2008

Barack Obama Unveils His Presidential Election Brand Strategy

He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain. 
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]

By Susan Gunelius -- 0 comments

May 9th, 2008

Word of Love(TM) Marketing

Today at Brandcurve, I’m happy to publish a guest post by Herbert Ong of Genuosity Inc.  Herbert is an expert in word of mouth marketing.  You can read more about Herbert at the end of this post.  Without further ado, following is Herbert’s post, “Word of Love(TM) Marketing.”
Our team at KudosWorks has known and has […]

By Susan Gunelius -- 0 comments

April 29th, 2008

Training Brand Influencers

I’ve written before on my marketing blog about the importance of online influencers in terms of generating an online buzz about your brand which leads to word-of-mouth marketing, new customers and increased brand loyalty. 
Today, I came across a post on The Brand Elastic that discusses brand training, direct to consumers, which discusses how companies like […]

By Susan Gunelius -- 0 comments

December 8th, 2007

Brand Loyalty in the Car Industry: Toyota Still #1

Every company wants high customer retention numbers, and the car industry is always particularly focused on brand loyalty.  A recent report from J.D. Power and Associates focused on analyzing customer retention for car manufacturers.  The report tracked loyalty to the manufacturer rather than specific brands within the manufacturer’s product line.  For example, if a customer switched from a […]

By Susan Gunelius -- 0 comments