The Wal-Mart logo has been replaced with an updated, “sunnier” version. Wal-Mart hasn’t updated its logo since 1992 (you can see the evolution of the Wal-Mart logo on the Brand New blog. Wal-Mart claims the new logo is meant to support its overall strategy to change its reputation from behomoth to local retailer of the […]
Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities. It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go. It’s also […]
The question - are these two logos a bit too similar?
Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago).
Phorm (the big online advertising company that’s traded on the London Stock Exchange) changed its name about a year ago and this logo came about as part of the […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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