A study of people around the globe by Pew Research Center shows that the international community likes Barack Obama’s brand image more than John McCain’s. I suppose this isn’t a surprise.
The research shows that the world expects the next U.S. President to improve the country’s policies internationally, and they think Barack Obama will have a greater […]
Verizon Wireless nabbed the top spot in a survey of wireless customers conducted by the American Customer Satisfaction Index. But don’t go running to change your wireless provider just yet. Turns out Verizon Wireless only scored a 72 out of a possible 100 points, just 1 point above AT&T and T-Mobile’s scores of 71 each.
Now, […]
Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities. It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go. It’s also […]
Who would have guessed? GE (NYSE: GE) put its 101-year old appliance business on the auction block according to an unidentified source who tipped the Wall Street Journal.
GE is a brand that’s practically synonymous with appliances, and now they’re walking away from a category they helped build to what it is today. Of course, the […]
Each television news network has its own brand image, but how do their logos stack up against eachother? I thought it would be fun to compare them.
Here are seven news network logos. Which ones stand out the most to you? Which ones most clearly communicate the network’s brand image accurately (or inaccurately)? Which ones do […]
One of the things businesses have to constantly do is weighing risks versus rewards. There are many marketers and entrepreneurs who will tell you that to reach your fullest potential and truly grow, you have to take risks, but what does taking risks do to your brand that you’ve worked so hard to create?
It’s a […]
I stumbled across a post on Logo Design Blog last week that showed a picture from Flickr of various logos of well-known companies. The unique thing about the picture is it only included the first letter of the company name taken from each logo. I thought it was interesting to see how many companies people […]
Yesterday, my fellow b5media blogger, Bridget Wright, published a guest post I wrote for her blog, BizChicksRule. The post is called 5 Steps to Branding Your Business and includes simple tips and suggestions to get business owners and marketers started in developing a brand position, image and strategy.
If you have a moment, please stop by […]
Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding. I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers. You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]
Snapple is introducing a new logo and package design. The whimsical brand that held a special place in consumers’ hearts is being refurbished, and a new high-class logo and package design provide the first tangible evidence of this branding about-face.
I have to agree with Armin from the Brand New blog in that the new logo […]
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Written by Susan Gunelius [email] for b5media.
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